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Innovation

Innovation is one of the key drivers of our business. It's at the heart of everything we do.

  • SITA, together with IATA, appreciates that the way airlines sell their services and products has evolved dramatically in recent years. To address the diverse needs of contemporary air travel retailing, IATA has spearheaded the development of the New Distribution Capability (NDC) standard.

    discover the project
  • The emergence of single travel token over the next few years is probably the most exciting development for passengers hoping to fast track through the airport.

    Understand the token
  • Leo, a fully autonomous, self-propelling baggage robot has the capacity to check in, print bag tags and transport up to two suitcases with a maximum weight of 32kg.

    Meet Leo
At SITA, our innovation focus is on collaboratively developing technology solutions and services for the air transport industry.
WE INVEST 7% OF REVENUE IN R&D
WE INVEST 7% OF REVENUE IN R&D

Explore SITA innovations

We invite you to explore the breadth of our innovations by expanding (+) or collapsing (-) the sections below, or dive deeper by following the links to more detailed information on each topic.

SITA Lab

SITA Lab is SITA's strategic technology research arm. Our role is to stimulate technological innovation in the air transport industry (ATI) and bring emerging technologies into SITA's portfolio. We innovate in collaboration with airlines, airports, and technology specialists globally.

Learn more about the Lab Show related content
KATE, the intelligent kiosk

KATE, the intelligent kiosk

Fluctuating passenger flows present a challenge in airports. What if kiosks could move themselves? KATE will autonomously move to congested areas as needed. 

Meet KATE
Leo, SITA's baggage robot

Leo, SITA's baggage robot

Leo, a fully autonomous, self-propelling baggage robot has the capacity to check in, print bag tags and transport up to two suitcases with a maximum weight of 32kg.

Meet Leo
Tracking bags from drop off to pick up

Tracking bags from drop off to pick up

Tracking every item of baggage from start to finish is the goal.  This initiative is key to increasing passenger satisfaction while at the same time reducing baggage fraud. 

Meet the IATA requirement
Tracking bags to your doorstep

Tracking bags to your doorstep

SITA Lab has trialed a new solution which allowed an airline to hand over mishandled bags to its courier and seamlessly track and confirm the delivery of those bags. 

More about tracking bag delivery
Boarding with a picture

Boarding with a picture

This user-friendly, biometric, self-boarding program is designed to deliver a secure and seamless passenger experience. Checks are sent quickly to the airline’s systems. 

More about biometric boarding
The single travel token

The single travel token

The emergence of single travel token over the next few years is probably the most exciting development for passengers hoping to fast track through the airport.

Understand the token
SITA exploring a new world of mixed reality

SITA exploring a new world of mixed reality

SITA Lab worked with Helsinki Airport to use HoloLens to reproduce the airport operational control center (AOCC) in this mixed reality environment.

Enter the mixed reality

Community innovations

SITA is owned by the air transport industry. We are passionate about working with airlines, airports and governments to introduce new technology and solutions that will benefit the entire community.

Discover our community innovations Show related content
Solving industry challenges

Solving industry challenges

With the aim of benefiting the entire air transport community, SITA has  launched five initiatives to explore new solutions to some of the industry’s most pressing challenges. These include baggage tracking; Identity management; building a disruption warning system; NDC and cybersecurity.

Learn more about these initiatives
AIRCOM® FlightTracker

AIRCOM® FlightTracker

Responding to the industry’s demand for improved aircraft flight tracking, SITAONAIR’s AIRCOM FlightTracker guarantees regular flight position updates and requires no modification to aircraft.

Learn more about the product
ATI Cloud

ATI Cloud

SITA developed the first community cloud for the ATI in 2011. Since then, it's been changing the way the industry accesses applications, information, and business services.

Explore SITA's ATI Cloud solution
Cybersecurity

Cybersecurity

The air transport community is facing increased risk from cyber-attack. SITA is working to play a more significant role in mitigating these threats for the air transport community.

Learn more about cybersecurity
Developer.aero

Developer.aero

The first air transport industry community hub for APIs (Application Programming Interfaces), making it simpler for developers to build complete passenger, airport and aircraft solutions across the travel journey.

Learn more about developer.aero
DigitalMedia Kiosk

DigitalMedia Kiosk

Passengers can quickly downloaded movies, magazines and newspapers in around a minute to enjoy at the airport and in-flight.

Watch the video
eAircraft Services

eAircraft Services

e-Aircraft Services enable new ways of operating aircraft, reducing costs, accelerating turnaround time and keeping passengers and crew connected while flying.

Learn more about our solution
iTravel mobile app

iTravel mobile app

The iTravel app provides a simple and cost effective alternative to the conventional development of airline customer applications using SITA’s Reservation Web Services (SRWS). 

Learn more about the app
Marketplace.aero

Marketplace.aero

Your one-stop shop for cloud-enabled enterprise software, smart applications and services. Research, select, and purchase directly online from a growing portfolio of applications from SITA and leading software vendors.

Learn more about Marketplace.aero
NDC community enablement

NDC community enablement

SITA, together with IATA, appreciates that the way airlines sell their services and products has evolved dramatically in recent years. To address the diverse needs of contemporary air travel retailing, IATA has spearheaded the development of the New Distribution Capability (NDC) standard.

discover the project

We innovate. Together

0Working with 20 industry bodies to set standards
040 staff participating in 55 working groups
0Backed by our partner Orange Business Services
08 patent applications to date owing to the SITA Lab's work, including SITA's first ever US patent
01st to provide exit check using your face as a passport
01st autonomous self-propelling baggage robot
01st autonomous check-in kiosk

SITA on YouTube

SITA strives to reduce costs and drive efficiencies. More than that, we aim to deliver radical change, using disruptive technologies to benefit air transport. Watch our Innovation playlist on YouTube to learn more.

Blogs@SITA

Discover what aviation innovators are thinking and doing. Regular contributors include SITA executives as well as guest bloggers from airlines, airports and other ATI stakeholders.

Connect with us